Most multivitamins are simply not up to par. Many contain substandard levels of vitamins and minerals, and most are devoid of any kinds of fruit and vegetable extracts, omega 3 fatty acids, CoQ10, plant enzymes, trace minerals, antioxidant blends, or herbal complexes. The reason for this is cloudy and unclear but mostly relates to the extreme difficulty of assembling 100+ ingredients together while keeping them stable and effective and at a low price. The only downside is that you the consumer suffers from having to find and take as many as ten to fifteen different pills a day just to get the nutrition you need.